Venue Hire Assessments for UK Churches, Charities and Heritage Spaces
Find Out What Your Building Could Earn
An expert look at your building, your local market and the way your operations are currently run, so you can see what's possible and know where to begin.
Why start here
Find the Best Opportunities Before You Start
Most of the churches and venues we meet have already tried something to grow their hire, whether that's a new price list, a listing or a refreshed web page. When it hasn't brought the bookings everyone hoped for, the reason usually comes down to either nobody having time for detailed research or not knowing how to apply it.
An assessment solves this for you. We look at your building, your market, and the way your operations are run, then set out what's realistically possible and where to begin. Whatever you invest in next, whether you do it yourselves or with us, rests on a strong foundation of accurate information and fits your mission and the people who will run it.
'Charlotte provided expert, timely and cost effective advice when we were reviewing how we could best maximise our space.'
Helena Maitland, Parish Administrator, St Cyprian's Clarence Gate
What you'll find out
Some of the Questions Your Assessment Answers
Every venue is different, so we start with the questions that will shape your next steps.
Are We Charging the Right Amount?
What hirers in your area expect to pay, and whether your rates reflect the space you offer.
Who Should We Be Welcoming?
The hirers who suit your building, your mission and your team, and how to reach more of them.
How Easily Can People Find Us?
How visible your venue is to people searching for a space, online and on your doorstep.
Where Are We Losing Bookings?
Where people lose momentum between finding you and booking, and what would help them say yes.
Can Our Team Manage More Bookings?
Whether your systems and the time your team has can grow with demand in a way that feels manageable.
What Could Our Building Realistically Earn?
An honest view of what's possible for your venue, based on everything we find.
Choose your assessment
Choose the Right Assessment for Your Venue
Most venues start with our Assessment & Strategy, with a lighter assessment available if budgets are tighter. If you're a smaller church or community venue, get in touch and we'll talk about what's possible.
Recommended
Venue Potential Assessment & Strategy
£2,950
This is our full assessment, and the one we recommend for most churches and venues. We visit your building, research your local market and the venues around you, and work out the right pricing and the hirers to focus on. Everything comes together in a strategy with prioritised recommendations and a roadmap, written so you can share it with your leadership team, PCC or trustees.
We then meet on a video call to talk it through and agree your next steps, so everything you build afterwards stands on a solid foundation of research.
Ideal if you're ready to grow your venue hire and want a plan you can follow.
Venue Potential Assessment
£1,200
A lighter version of our full assessment, for venues working with a smaller budget. Based on our research, we give you a written assessment of what we found, what's possible in your space and the priority recommendations to start with. If you'd value knowing exactly what to do next, with a full strategy to guide you, we'd recommend the Assessment & Strategy.
Ideal if funds are tight and you'd like a first look at the opportunity.
If you go on to book a package within six weeks, your assessment fee is credited towards it.
How it works
What Happens During an Assessment
01
A Free Conversation
We talk about your building, how hire works for you today and what you'd love it to achieve, so we can make sure an assessment is the right next step for you.
02
Share What You Already Have
You fill in a form that asks for the information you already have, such as booking records and prices. This information is then used with the contents of our discussions to shape our research.
03
We Visit and Research
We’ll visit your venue and look at everything that shapes your venue hire, from your mission and what you’d like hire to achieve, to your spaces and facilities, bookings and enquiries, pricing, hirers’ experience, team, day-to-day running, marketing and finances. We’ll also research your local area and the venues in it so every recommendation reflects what’s true for your building and your community.
04
We Assess Your Venue's Potential
We bring everything together to understand where your venue hire stands today, what's realistically possible and what we'd recommend you do next.
05
Your Assessment and Next Steps
With the Venue Potential Assessment, you receive a concise summary of what we've uncovered and the priorities we recommend. With the Assessment & Strategy, you receive a full strategy that explains the thinking behind each recommendation, and we meet to talk it through and agree how you'll move forward.
The Venue Potential Assessment usually takes around four weeks, and the Assessment & Strategy around eight weeks.
our packages
Ready to Put Your Plan into Action?
If you already know there’s potential in your space, you can start with a package straight away. We’ll begin with the research, so there’s no wait and only one approval for your PCC or trustees, and payment is spread across three stages.
Case studies
Results from Churches and Venues We've Helped
St Mary's London
Growing Venue Hire income from £80k → £500k+ a Year
How we grew venue hire into one of the church's biggest sources of income, funding both ministry and staff, by getting the pricing, branding and booking systems right.
'She enacted a strategy that led to consistent growth year on year and resulted in a five-fold increase in our venue revenue.'
Sally Watson, Director of Operations
Christ Church Roxeth
↑ 209% Venue Hire Income in the First Three Months
We helped a small parish church create a venue hire model that's manageable and successful. It now welcomes guests from the wider community and brings in its own income stream.
'She came not just with a clear action plan but with a spiritual sense of what God could be calling our church towards.'
Revd Simon Durrant, Vicar
CAS Halls
↑ 22% Venue Hire Income in Six Months
A busy community venue now earning more from corporate and private events, while keeping hire affordable for local groups, with all their bookings run through one simple system.
'We've not only seen an increase in revenue but also a reduction in costs.'
Catherine Waldemar-Brown,
Front of House & Facilities Manager
Questions
Your Questions
Answered
Which assessment should we choose?
For most churches and venues, the Venue Potential Assessment & Strategy is the right place to start, because it includes a visit, research into your local market and a strategy you can follow. The Venue Potential Assessment is there if your budget is smaller, and we'll help you decide in a free conversation.
Do you visit our venue?
We'll always come and see your building at least once, either for our first meeting or for a walk round, because it's hard to judge a space properly without seeing it. The Venue Potential Assessment is carried out remotely, using the information you share and our own research.
What do we need to provide?
A short form, which takes around 45 to 60 minutes, plus anything you already keep, such as booking records, prices, your hire terms and any photos. Rough figures are welcome, and anything you're unsure about can be left for us to go through together.
Will you tell us exactly how much we'll earn?
We'll give you an informed view of what your building could earn, including what different levels of investment might achieve. Every venue is unique, and so much depends on which recommendations you decide to take forward, so we set out the possibilities and explain the thinking behind each one. That way, you and your team can choose the path that suits you best.
Can we share the assessment with our PCC or trustees?
Yes. The Assessment & Strategy is written to be shared with your leadership team, PCC or trustees, so everyone can see the same picture before decisions are made.
Is it worth it for a small church or venue?
Many of the venues we work with are small parish churches and community spaces. Christ Church Roxeth began with an assessment when its hire income was very low, and saw venue hire income rise by 209% in the first three months after launch, compared with the same period a year earlier.
What happens after the assessment?
You can put the recommendations into action yourselves, or we can help through one of our packages, support plans or design kits. If you book a package within six weeks, your assessment fee is credited towards it.
How long does it take?
The Venue Potential Assessment usually takes around four weeks, and the Assessment & Strategy around eight. We'll agree dates with you at the start, so you know when to expect your assessment.
Let's talk
What Could Your Building Be Earning This Time Next Year?
Book a free 30-minute conversation with Charlotte. In your call you'll talk through your spaces, what you're charging now and what's realistic for your building. Whether you work with Connective Vision or not, you'll come away with at least one thing you can act on.
Charlotte has 10+ years' experience in events and venue hire, and her work has helped churches and charitable venues generate £1.85m+ in additional income.
Email [email protected] or call 020 8191 4010
