Income Generation for UK Churches, Charities and Heritage Spaces
We help churches, heritage venues and community spaces earn more from their buildings through venue hire to support their mission. From our London base, we work with churches and venues across the UK.
Our impact so far
The Difference Venue
Hire Income Can Make
Results from the churches, charities and heritage venues we've worked with.
About Connective Vision
Helping Churches, Heritage and Community Venues Generate More Income from Venue Hire
Hello, I'm Charlotte, the founder of Connective Vision. We specialise in helping organisations hire out their buildings to help fund the work they do.
Our story began at St Mary's London, where I ran venue hire for several years and grew it from around £80,000 to over half a million pounds a year. That income funded staff and social impact projects, and helped with the upkeep of a beautiful Grade I listed building.
Much of our work is with churches. I've been part of church staff teams for over a decade and currently co-lead a small church plant, so I know first-hand what it's like to be in your shoes. Every space we work with is different, so we take time to understand yours properly and build something that works for you.
'Charlotte has been fantastic to work with. She is very knowledgeable about venues, particularly unique venues.'
Rosie Walker, Head of Events, Silverstone Museum
Why venue hire?
Looking to Raise Money Beyond Giving and Grants?
Most churches, charities and spaces that come to us want steadier income.
Many also want more people to use and enjoy their building.
Funding What's Important to You
Giving and grants rarely cover everything; hire can help fill the gap. For many of the churches and charities we work with, that income now pays for staff, community projects and building upkeep, so they can keep doing the work they care about.
Welcoming Your Local Community
When local groups and families use your space, your building becomes a place people know and feel welcome in. For many of the churches we work with, that has opened the door to friendships, conversations and a stronger presence in their area.
Whichever it is for you, we'll help you work out what your building could realistically bring in, and how to get there in a way that fits your mission.
The cost of waiting
What Is an Underused Building Costing You Each Month?
So many churches and venues tell us they meant to look at venue hire years ago, and somehow the time just slipped by. With so many competing priorities, it's easy to think 'we'll come back to it later'.
But that time adds up. Take a hall that's free three evenings a week. Hired out for two hours each evening at a very conservative £80 an hour, it could bring in around £2,080 a month, or about £25,000 a year.
For larger venues, a full day's hire can bring in £5,000 or more. Hired out just twice a month, that's around £120,000 a year.
Pricing makes a big difference too. Most of the spaces we work with are charging less than they could, even the busy ones. At Christ Church Roxeth, setting prices with expert knowledge of the local market and the spaces nearly doubled the value of an average booking.
£2,080 a month
A single hall: 3 evenings × 2 hours × £80 an hour
£120,000 a year
A larger venue: £5,000 a day, hired twice a month
2× booking value
What the right pricing can do for an average booking
How we work
Income That Funds Your Mission
We start everything we do by understanding how you use your building and what's important to you.
Income with a Purpose
For most of the spaces we work with, the income is about what it makes possible: social action projects, extra staff, community meals or the upkeep of your building and objects.
Your Building Comes First
We know venue hire comes second to the main work of your building, so we'll build a model that works around your priorities.
Hire That Fits Your Team
We work out what your team can realistically manage, then make sure you have the training and skills to run it confidently.
'Even from our initial meeting, Charlotte could spot potential for growth in areas we had either not seen before or long overlooked… Her input has helped us see how our building can be a fountain, rather than a drain, for mission in our community.'
Revd Simon Durrant, Christ Church Roxeth
Not sure where to start?
Start with a Conversation
Book a free 30-minute call about your building and what you're hoping to achieve. We'll give you our insights and help you find the right next step.
Ready to Get Started?
Our packages bring together the strategy, marketing and systems to grow your venue hire. Or start with a Venue Potential Assessment to see what’s achievable in your space and how much income it could bring in.
Case studies
Churches and Venues We’ve Helped Grow
St Mary's London
Growing Venue Hire income from £80k → £500k+ a Year
How we grew venue hire into one of the church's biggest sources of income, funding both ministry and staff, by getting the pricing, branding and booking systems right.
'She enacted a strategy that led to consistent growth year on year and resulted in a five-fold increase in our venue revenue.'
Sally Watson, Director of Operations
Christ Church Roxeth
↑ 209% Venue Hire Income in the First Three Months
Helping a small parish church create a venue hire model that's both manageable and successful, welcoming guests from the wider community and creating its own income stream.
'She came not just with a clear action plan but with a spiritual sense of what God could be calling our church towards.'
Revd Simon Durrant, Vicar
CAS Halls & St Dionis
↑ 22% Venue Hire Income in Six Months
A busy community venue now earning more from its building, while keeping hire affordable for local groups.
'We've not only seen an increase in revenue but also a reduction in costs.'
Catherine Waldemar-Brown, Front of House & Facilities Manager
Silverstone Museum
A Premium Events Offering for an Iconic Museum
Showcasing the museum's spaces to attract premium events, growing the income that supports its mission.
'She is very knowledgeable about venues... which instilled confidence in me and the Senior Leadership Team'
Rosie Walker, Head of Events and Venue Hire
Let's talk
What Could Your Building Be Earning This Time Next Year?
Book a free 30-minute conversation with me. We'll talk through your spaces, what you're charging now and what's realistic for your building, and you'll come away with at least one thing you can act on, whether or not we work together.
Email [email protected] or call 020 8191 4010
