Case Study: St Dionis Church and CAS Halls
How a Community Venue Hire Strategy Drives Growth
A well-executed community venue hire strategy starts with clear insight. Through a tailored audit, St Dionis Church and CAS Halls uncovered new opportunities, identified vulnerabilities, and built a confident path toward growth. Discover how focused support can empower your venue to thrive without losing sight of your mission.
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St Dionis Church
and CAS Halls
Operating together as a partnership in Parson’s Green, St Dionis Church and CAS Halls offer spaces for hire that are integral to their community and reflect their missions of faith, service, and connection.
The partnership approached Connective Vision seeking to increase financial sustainability through venue hire whilst still maintaining their values. We began by executing a tailored audit process that identified ways to optimise their venue hire model and remained true to their ethos.
Overcoming
The Challenges
Underused Spaces
High-value bookings, such as corporate events were less frequent, with a focus on regular community activities.
Limited High-Value Clients
Marketing strategies were not fully focused on attracting corporate or other high-value bookings.
Complex Booking Systems
Fragmented and restricted tools and manual processes increased the workload, reducing efficiency.
Unoptimised Pricing Structure
Pricing at St Dionis did not always reflect the premium value of the spaces, limiting revenue potential.
Implementing
Strategic Solutions
Step One: Understanding the Venue
Laying strong foundations for a thriving venue.
We began by aligning recommendations with the venues’ mission, values, and operational context. This included:
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Reviewing booking systems and event data.
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Identifying gaps in policies and processes.
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Evaluating space usage and booking patterns.
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Spending a day onsite, engaging with stakeholders to shape a strategy tailored to community venue hire.
Step two: Data-Driven Insights
Insights for a sustainable community venue hire strategy.
The audit provided a detailed report, giving the team the evidence they needed to make confident decisions, including:
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Identifying opportunities to attract high-value bookings like corporate events and celebrations.
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Highlighting operational gaps that could drive demand.
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Assessing income to strengthen financial sustainability.
By grounding the plan in data, the team could shape a community venue hire approach that balanced service and growth.
Step Three: Collaborative Recommendations
Flexible strategies tailored to resource, and growth goals.
Recommendations were presented as business cases, offering flexibility to align actions with the venue’s priorities.
Examples included:
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Adjusting pricing structures to reflect the spaces value.
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Streamlining processes to reduce administrative workload.
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Strengthening marketing to attract high-value bookings while maintaining a community focus.
Step Four: Actionable Deliverables
Turning strategy into clear, achievable next steps.
The final report set out a practical quarterly action plan, covering:
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Using an event management system to simplify processes.
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Launching marketing initiatives to highlight the venue’s strengths and reach new audiences.
These steps created a clear path forward — helping the team build a resilient, mission-led venue hire strategy that serves their community and sustains growth.
Empowerment
The audit gave the team a clear structure to navigate challenges and take meaningful action, building confidence at every stage.
Informed Decision-Making
The insights revealed hidden opportunities and risks, offering a fresh, strategic perspective to guide next steps.
The
Results
Clear structure. Confident decisions. Immediate impact.
The audit empowered St Dionis Church and CAS Halls with a clear framework to identify challenges and act on opportunities.
Tailored recommendations enabled the teams to make confident decisions at their own pace, supported by a structured community venue hire strategy.
While measurable outcomes are still developing, early feedback reflected the immediate value of the audit in helping the teams move forward with clarity and purpose.
achieving growth
Looking Ahead
Building momentum for meaningful growth.
The audit laid the foundation for lasting improvements, placing decisions about implementation fully in the hands of St Dionis and CAS Halls.
The team now holds a valuable resource they can act on independently or use as a blueprint for future project work with Connective Vision.
Venue Hire Consultancy Services to Help You Grow with Purpose
How We Help Churches and Independent Venues
Whether you are just beginning venue hire or ready to grow, we offer services to help you take the next level:
Growth Packages
Support with branding, marketing strategy, and systems to connect with your target audience.
Ongoing Support
Coaching to help you increase income and manage venue hire with confidence and ease.
Venue Hire Audits
Insight into what’s working and what needs adjusting, with growth recommendations
Training Sessions
Convert more Enquiries, host sucessful Site Tours, and Improve your Booking Systems.
Book A Free Call
Not sure where to begin? Let’s chat! Our no-pressure exploration call will provide you with clear insights and a roadmap to achieving your venue hire goals. Whether you decide to proceed with us or not, you’ll leave the call with valuable clarity.
Ready to Take the Next Step?
Let’s talk about how we can help your venue grow sustainably, serve your community, and reach its full potential. Fill out the form and we’ll be in touch to arrange a free initial consultation.
[email protected] | 020 3349 6597