Case Study
How Venue hire Audits Support Growth and provide insight
St Dionis Church and CAS Halls
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St Dionis Church
and CAS Halls
Operating together as a partnership in Parson’s Green, St Dionis Church and CAS Halls offer spaces for hire that are integral to their community and reflect their missions of faith, service, and connection.
The partnership approached Connective Vision seeking to increase financial sustainability through venue hire whilst still maintaining their values. We began by executing a tailored audit process that identified ways to optimise their venue hire model and remained true to their ethos.
Overcoming
The Challenges
Underutilisation of Spaces
High-value bookings, such as corporate events were less frequent, with a focus on regular community activities.
Complex Booking Systems
Tools like Google Calendar and manual processes increased administrative workload.
Limited High-Value Client Targeting
Marketing strategies were not fully focused on attracting corporate or other high-value bookings.
Unoptimised Pricing Structure
Pricing at St Dionis did not always reflect the premium value of the spaces, limiting revenue potential.
Implementing
Strategic Solutions
1. Understanding the Venue
Connective Vision began by aligning its recommendations with the venues’ missions, values, and goals and then understanding their context, finances and model. This included:
- Reviewing booking systems and event data.
- Identifying gaps in policies and processes.
- Evaluating space usage and booking trends.
- Spending a day onsite and engaging with stakeholders to develop tailored recommendations.
2. Data-Driven Insights
The audit provided clear and actionable data to support informed decisions. This was provided in the form of a report. Some examples of insights uncovered include:
- Identifying opportunities to attract high-value bookings, such as corporate events and celebrations, at St Dionis and potential to increase their status as a hub of community life.
- Uncovering gaps that could be utilised to optimise the use of the CAS Upper Hall and help drive demand.
- Assessing income sources and areas of strength and weakness that could be exploited to enable growth and increase financial sustainability.
These insights empowered the team to make effective decisions, balancing community service with financial objectives.
3. Collaborative Recommendations
Recommendations were presented as business cases. These were highly customisable, allowing the teams to collaborate with us and choose strategies that best aligned with their resources and priorities. Examples included:
- Adjusting pricing structures to reflect the premium value of certain spaces.
- Streamlining booking processes to reduce administrative workloads.
- Implementing targeted marketing strategies to attract high-value clients without compromising their community-focus.
4. Actionable Deliverables
The audit document concluded by offering quarterly roadmap of actions broken down into practical steps to improve operations, including:
- Suggestions for introducing an event management system to simplify processes.
- Marketing strategies tailored to highlight the venues’ unique strengths and attract diverse client segments.
These could either be actioned by St Dionis and CAS in-house or delegated as part of a wider project to Connective Vision, maximising productivity and investment. A support call was also included as part of the audit follow-up.
The
Results
The audit empowered St Dionis and CAS Halls with a clear structure to understand challenges and act on opportunities. Tailored recommendations enabled the teams to make confident decisions at their own pace.
While measurable outcomes are yet to be realised, feedback from the teams reflected the immediate value of the audit.
Empowerment
The audit documents provided a clear structure, helping the team understand complex challenges and take actionable steps.
Informed Decision-Making
The insights revealed weaknesses and opportunities previously unrecognised, offering a fresh perspective.
achieving growth
Looking Ahead
The audit established a foundation for meaningful improvements, with decisions about implementation fully in the hands of St Dionis and CAS Halls. They now possess a valuable resource for guiding future actions which they can choose to act on independently or pursue as project work with Connective Vision going forward.
your
Next Step
Could your venue benefit from a fresh perspective? A venue audit by Connective Vision offers:
- Clear insights tailored to your venue’s strengths and challenges.
- Flexible recommendations that align with your mission and goals.
- Empowerment to make impactful changes at your own pace.
Ready to uncover hidden opportunities and grow income? Book a consultation today to explore how a venue audit can support you.
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